How to Turn Challenges into Opportunities Using Whole Product Thinking 

ABOUT THE PRESENTERS

Roger Snyder
280 Group
VP of Marketing

Roger Snyder is the Vice President of Marketing, and a Principal Consultant and Trainer at 280 Group. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management.

How to Turn Challenges into Opportunities Using Whole Product Thinking

(Even in a Pandemic)

One of the biggest mistakes that we see Product Managers make is that they often focus exclusively on features (as opposed to benefits). Whole Product Thinking addresses the entire experience of the product. Leveraging this concept is critical so you can build superior products and keep your customers coming back for more.

WATCH NOW

How to build a more valuable product by considering all three dimensions of Whole Product thinking

How to identify opportunities to differentiate your product beyond the typical “data sheet” competitive comparisons

New ways to put Whole Product thinking to work to turn the challenges of the pandemic into opportunities for your customers and your product

WHAT YOU WILL LEARN

We, as Product Managers, want to keep customers coming back for more. To do this effectively, you must truly understand how your “whole product” delivers value to your customers. This means looking at the holistic experience—from acquisition, to first use, to (hopefully) loyal usage or repurchase for years to come. 

Join our webinar so you can assess how your whole product experience provides value to customers. You’ll learn the three dimensions of Whole Product Thinking, how to relate customer needs to the product characteristics that can deliver value to meet those needs, and how a Product Manager can work within their company to build and deliver that value. Once you better understand your whole product, you can deliver products that are superior to the competition.

WEBINAR DESCRIPTION

Rina is the CEO of 280 Group. She began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. Rina joined with a focus on bringing transformative change to organizations by arming product people with the right tools and skills to do great product management.

Rina Vernovskaya
280 Group
CEO

© 2021  280 Group LLC. All rights reserved. 

WEBINAR FROM 280 GROUP

Ready to watch this webinar?

WATCH NOW

(Even in a Pandemic)