We, as Product Managers, want to keep customers coming back for more. To do this effectively, you must truly understand how your “whole product” delivers value to your customers. This means looking at the holistic experience—from acquisition, to first use, to (hopefully) loyal usage or repurchase for years to come.
Join our webinar so you can assess how your whole product experience provides value to customers. You’ll learn the three dimensions of Whole Product Thinking, how to relate customer needs to the product characteristics that can deliver value to meet those needs, and how a Product Manager can work within their company to build and deliver that value. Once you better understand your whole product, you can deliver products that are superior to the competition.
280 Group VP of Marketing
280 Group CEO