The What & Why of Continuous Discovery

ABOUT THE PRESENTERS

Teresa Torres
Product Talk
Product Discovery Coach

Teresa Torres is an internationally-acclaimed author, speaker, and consultant. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries.

The What & Why of Continuous Discovery

Are you starting to adopt common discovery methods like customer interviewing, assumption testing, and A/B testing? How do you know that you are using these methods effectively? We'll explore how you can get the most value out of common discovery practices.

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Define a clear benchmark for what a strong continuous discovery team does

Understand why shifting from a project-mindset to a continuous-mindset is so critical to a product's long-term success

Learn the keys to unlocking a continuous cadence that is sustainable over time

WHAT YOU WILL LEARN

Most product teams are starting to adopt discovery best practices like interviewing customers, conducting usability testing, and experimentation. However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is A/B testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset that allows for more frequent experimentation and customer feedback. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.

WEBINAR DESCRIPTION

Robyn Brooks is a Strategic Advisor and Trainer with 280 Group. She has over a decade of experience in Product Management and Product Marketing, primarily in the EdTech and B2B SaaS Software domains. She is passionate about closing the empathy gap with customers and incorporating measurable feedback into the product management process.

Robyn Brooks
280 Group
Strategic Advisor and Trainer

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