The What & Why of Continuous Discovery

Are you starting to adopt common discovery methods like customer interviewing, assumption testing, and A/B testing? How do you know that you are using these methods effectively? We'll explore how you can get the most value out of common discovery practices.

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WEBINAR DESCRIPTION

Most product teams are starting to adopt discovery best practices like interviewing customers, conducting usability testing, and experimentation. However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is A/B testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset that allows for more frequent experimentation and customer feedback. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.

Your Panelists For This Webinar Are

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Teresa Torres

Product Talk Product Discovery Coach

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Robyn Brooks

280 Group Strategic Advisor and Trainer