Most product teams are starting to adopt discovery best practices like interviewing customers, conducting usability testing, and experimentation. However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is A/B testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset that allows for more frequent experimentation and customer feedback. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.
Product Talk Product Discovery Coach
280 Group Strategic Advisor and Trainer