The What & Why of Continuous Discovery

Are you starting to adopt common discovery methods like customer interviewing, assumption testing, and A/B testing? How do you know that you are using these methods effectively? We'll explore how you can get the most value out of common discovery practices.



Most product teams are starting to adopt discovery best practices like interviewing customers, conducting usability testing, and experimentation. However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is A/B testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset that allows for more frequent experimentation and customer feedback. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.

Your Panelists For This Webinar Are


Teresa Torres

Product Talk Product Discovery Coach


Robyn Brooks

280 Group Strategic Advisor and Trainer