Unlocking a More
Strategic Product Roadmap using Agile

Product Management Leadership Series

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Unlocking a More Strategic Product Roadmap using Agile

When it comes to software, most companies have embraced Agile development methodologies – or are on the path to doing so. One of the key principles of Agile is that we are supposed to be flexible and adapt to changes rapidly. In that environment, is there a need for roadmaps? Well…yes, most certainly! As Lewis Carroll says, “If you don’t know where you are going, any road will take you there.” The roadmap is a crucial component to align our Agile plans to reach the desired objective both effectively and efficiently.

Yes, your roadmap will need to be more fluid and updated more frequently, but that does not make it any less important. This session will show Product Managers how to create effective roadmaps that are optimized to work with Agile development teams. You’ll learn how to both lead your team with a clear product strategy, and be able to adjust your roadmap to respond with the speed and flexibility that Agile development can provide. This approach will also drive more effective communication between PMs, development teams, executives, and customers.

Why roadmaps are still important in an Agile environment What the key components are to an effective strategic Roadmap How to connect your strategic Roadmap to Release Plans and Product Backlogs to ensure activity is driven by clear objectives and strategies

The Panelists


David Nash

Vice President of Product and Services


Roger Snyder

Vice President of Marketing