In the fourth of our ongoing series of Digital Product Management topics, we’ll focus on the critical factors to consider when pricing and packaging your product—especially for “free” versions.
Join us to learn how Product-Led Growth techniques enable your customers to receive value from your product before you receive value from them (in the form of payment). On the surface, this seems like a simple concept: Helping your customers fall in love with some free version of your product will often compel them to pay for it initially, renew, and even refer others. However, there are several critical factors to consider and decisions to make along the way about what to give away and what to charge for.
SurveyMonkey Senior Director of Growth
Openview VP of Growth
280 Group Principal Trainer and Consultant