Tackling Digital Product Management, Part 4:Pricing the Flavors of “Free”

Everyone has a favorite price—free. The power of “free” triggers delight and draws eyes. Give your customers a taste to whet their appetite and get them hungry for more. From “free trial” to “freemium,” you’ll learn how to use Product-Led Growth pricing techniques to give before you get and watch the leads pour in.



In the fourth of our ongoing series of Digital Product Management topics, we’ll focus on the critical factors to consider when pricing and packaging your product—especially for “free” versions.

Join us to learn how Product-Led Growth techniques enable your customers to receive value from your product before you receive value from them (in the form of payment). On the surface, this seems like a simple concept: Helping your customers fall in love with some free version of your product will often compel them to pay for it initially, renew, and even refer others. However, there are several critical factors to consider and decisions to make along the way about what to give away and what to charge for.

Your Panelists For This Webinar Are


Chris Seidell

SurveyMonkey Senior Director of Growth


Kyle Poyar

Openview VP of Growth


David Nash

280 Group Principal Trainer and Consultant