Fueling Your Product Strategy with Qualitative Research

ABOUT THE PRESENTERS

Colleen O'Rourke
280 Group
Principal Consultant and Trainer

Colleen is a Principal Consultant and Trainer at 280 Group. She has 20 years of experience in technology, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the U.S. She is currently a student at UC Merced working on a PhD in Management of Complex Systems.

Fueling Your Product Strategy with Qualitative Research

Sometimes, conducting qualitative research can leave you with a mountain of information. What should you do next? Learn how to manage your qualitative research program effectively to extract insights and fuel your product strategy.

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How to leverage the 3 key elements of effective 
qualitative research

How to extract product insights from our customers' stories

Techniques to feed insights into your Product Strategy

WHAT YOU WILL LEARN

As Product Managers, we need to deeply understand our customers' needs. We do this by engaging our prospects and customers in conversations, interviews, focus groups, sales processes, and other various opportunities. As a result, we end up with a mountain of information. But how often do we document this information, share it, or scour through it for actual product insights?

Join our webinar to learn new tools and techniques for building effective qualitative research programs, using your customers’ words and actions to find meaning for your product strategy.

WEBINAR DESCRIPTION

Rina is the CEO of 280 Group. She began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. Rina joined with a focus on bringing transformative change to organizations by arming product people with the right tools and skills to do great product management.

Rina Vernovskaya
280 Group
CEO

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