Fueling Your Product Strategy with Qualitative Research

Sometimes, conducting qualitative research can leave you with a mountain of information. What should you do next? Learn how to manage your qualitative research program effectively to extract insights and fuel your product strategy.



As Product Managers, we need to deeply understand our customers' needs. We do this by engaging our prospects and customers in conversations, interviews, focus groups, sales processes, and other various opportunities. As a result, we end up with a mountain of information. But how often do we document this information, share it, or scour through it for actual product insights?

Join our webinar to learn new tools and techniques for building effective qualitative research programs, using your customers’ words and actions to find meaning for your product strategy.

Your Panelists For This Webinar Are


Colleen O'Rourke

280 Group Principal Consultant and Trainer


Rina Vernovskaya

280 Group CEO