How to Champion the Data and Drive Product Strategy

Digging into data has become more important (and easier) than ever before. Let’s do a deep dive into how to make data work for you, so you can be more strategic and become the data champion your team needs now


What You Will Learn


“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” - Jim Barksdale, CEO of Netscape.  

The key to being more influential and effective in your job as a Product Manager is to embrace data. Which data? Product usage information, feature utilization, key trends, and data about the cost of finding and getting new customers up and running.  

This session’s deep dive into data will look at how OKRs and KPIs (we’ll explain) help transform Product Managers into more strategic thinkers. We’ll cover standard data types such as Monthly Active Users, Session Frequency, Feature Usage, NPS and , other metrics that can help power decisions that make your product more stable and valuable. We’ll also cover the use of data dashboards -- tools that can make everyone on the team – including you! -- a champion of data.   

Key takeaways:
  • How to be a data-driven Product Manager.
  • Typical metrics that data-driven companies use.
  • Data dashboard ideas that will inspire your team to greatness. 


About the Presenters


Ken Feehan

Principal Trainer and Consultant, 280 Group

Ken has deep experience in both the product development and Go-To-Market phases of the product cycle. He has worked/consulted to hardware, software, cloud, infrastructure and services companies and understands the business needs of each. Ken has worked and/or consulted for large companies and for start-ups. He has experience with cradle-to-grave lifecycle management at hardware companies, felt the pressure of product launch at start-ups, performed forecasting and Product Management for Dolby as it went public, and performed as the Product Owner in fast-moving Agile teams. He has worked with hardware, software, services, apps, cloud and enterprise companies.


Roger Snyder

VP of Products and Services, 280 Group

Roger is the VP of Products and Services, and a Principal Consultant and Trainer at 280 Group. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management. Before joining 280 Group, Roger led product management teams for over 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a key contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years.