Five Steps to Transform Your Product Management Team


Roger Snyder
280 Group 

Vice President of Marketing

Roger Snyder is a Principal Consultant and Trainer and VP of Marketing at 280 Group. He has worked in the field of Product Management for over 20 years, with experience in startups, growth companies, and various technology sectors. He specializes in improving product strategy development, implementing full product lifecycle processes, and roadmap development and evolution. Roger has been involved in many facets of the industry, from infrastructure products that pioneered accessing the Internet from a mobile phone, to complete smartphones, to mobile cloud services, to mobile applications across iOS and Android.

As a Consultant and Trainer, Roger has worked with companies in various industries, including consumer products, technology, SaaS, mobile health insurance, and professional services. He has used his experience to help companies improve their product strategy development, full product lifecycle process, whole product considerations, competitive and market research processes, and roadmap development and evolution.

As a leader of a Product Management team, you're constantly looking for an edge for your team, for your products, and for yourself. But where should you start? Some teams just need small changes to improve, while others may need a transformation. This means improving every aspect of your team-people process, and tools-to build a team of Product Leaders.

This webinar helps you recognize the typical symptoms of a team in need of transformation, then walks you through five steps effective in making that transformation happen.



How to know if your team 
needs transformation


What an optimal Product Management team looks like

Take Action

Five strategies to transform your Product Management team 


280 Group is launching a new webinar series aimed at helping Product Management leaders improve, even transform their teams. What do we mean by transformation? Webster defines it as “a thorough or dramatic change in form, function or appearance.” In terms of Product Management, this means improving every aspect of your team–people, process, and tools–to build a team of Product Leaders.  A team like this can better build amazing products that can achieve their strategic business goals and delight their customers. Does this sound like what you want?

We begin the series by looking at Product Management teams at a high level. We’ll discuss the typical symptoms of a Product Management team that is in need of transformation and five steps we have found effective in making it happen. Participants will be able to consider whether their team needs “transformation,” and how it could benefit from the hard work that it requires.  

What You Will Learn: 

  • How do I know if my team needs transformation?   
  • What are the benefits of transformation? 
  • What does an optimal Product Management team look like?   
  • The Five Steps to Transform Your Product Management Team


Rina is the CEO of 280 Group. She began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. She then joined MetLife's Global Leadership Development Program, focusing on employee recognition programs and removing roadblocks to support intrapreneurship in the Latin America Office of Innovation. Rina joined 280 Group with a focus on bringing transformative change to organizations by arming product people with the right tools and skills to do great product management. Her job running the company at 280 Group is made easy with an amazing team aligned on continuous learning and development and determined to go above and beyond to always delight their clients.

Rina Vernovskaya
280 Group 


Roger Snyder
Vice President of Marketing

280 Group

© 2019  280 Group LLC. All rights reserved.


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Five Strategies to Transform your Product Management Team