5 Secrets to Prioritizing Your Product Roadmap


Tom Evans
Principal Consultant & Trainer
280 Group

Tom Evans is a Senior Principal Consultant and Trainer at 280 Group and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call centers, financial services, and project management. Tom lived and worked in Brazil and has conducted business internationally, including Europe, Middle East, Africa, Latin America, and Asia-Pacific. Tom was a contributing author to the “42 Rules of Product Management” and to the “42 Rules of Product Marketing”.

Tom has achieved the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager & Product Owner (ACPMPO).

Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.

5 Secrets to Prioritizing Your Product Roadmap

(The Right Way!)

Product Roadmap prioritization – the effort can make even the best Product Manager groan. While it is critical to your success, and so exciting to build a plan for the future, it’s a daunting task. It can be  complicated and frustrating because there is no single right answer, and everyone, internal and external stakeholders alike, has an opinion or thinks they know the right answer. No matter what you propose, it will be heavily debated and perhaps even changed by senior executives. So, how can you ease the pain of prioritization and stick to your guns (despite executive “meddling”) to produce a product roadmap that you can be proud of?


Use multiple frameworks for prioritization

Define a consistent, data-driven process for roadmap prioritization

Apply the secrets to gaining buy-in from stakeholders


Roadmap prioritization is one of the hardest jobs for a Product Manager. There are multiple approaches to identifying priorities, multiple data sources to consider, many competing voices to listen to, and a large number of stakeholders who must buy-in to your proposed prioritization.

Prioritizing your product roadmap doesn’t have to be a dreaded experience. Once you understand the key principles of the roadmap prioritization process, you can face the task with confidence.  By using a well-defined process backed up with market facts and effective prioritization frameworks, and understanding what motivates your key stakeholders, you can reduce the stress and strain of prioritizing your roadmap and winning buy-in from your key stakeholders.

Join this webinar with Tom Evans, Principal Trainer and Consultant from 280 Group, and Jim Semick, Co-Founder and Chief Strategist at ProductPlan. Tom has helped start-ups through Fortune 500 companies create and launch winning products. Jim’s work on ProductPlan roadmap software has helped thousands of product teams build more effective product roadmaps with less effort. Together, they’ll present a prioritization process, discuss different frameworks to ease your pain on prioritizing your requirements, and provide techniques to win support for your proposal.


As Co-founder and Chief Strategist at ProductPlan, I believe that great products don’t happen by accident—it’s exceptional leadership that truly makes a difference. I’m passionate about empowering future product leaders to build successful products that solve real customer problems.

For almost 20 years I have taken new disruptive software products from concept to market launch. I’ve perfected the recipe for building and launching great products that have a greater chance of succeeding in the market.

Today, ProductPlan roadmap software is used by thousands of product teams at the world’s leading companies to power their product roadmaps. Previously, I’ve helped validate and launch some of the earliest SaaS products, including AppFolio, GoToMyPC, GoToMeeting, and GoToWebinar.

Jim Semick
Product Leader, Mentor, 

Founder, and Author

© 2020  280 Group LLC. All rights reserved. 


Ready to watch this webinar?


(The Right Way!)