5 Secrets to Prioritizing Your Product Roadmap

Product Roadmap prioritization – the effort can make even the best Product Manager groan. While it is critical to your success, and so exciting to build a plan for the future, it’s a daunting task. It can be complicated and frustrating because there is no single right answer, and everyone, internal and external stakeholders alike, has an opinion or thinks they know the right answer. No matter what you propose, it will be heavily debated and perhaps even changed by senior executives. So, how can you ease the pain of prioritization and stick to your guns (despite executive “meddling”) to produce a product roadmap that you can be proud of?



Roadmap prioritization is one of the hardest jobs for a Product Manager. There are multiple approaches to identifying priorities, multiple data sources to consider, many competing voices to listen to, and a large number of stakeholders who must buy-in to your proposed prioritization.

Prioritizing your product roadmap doesn’t have to be a dreaded experience. Once you understand the key principles of the roadmap prioritization process, you can face the task with confidence. By using a well-defined process backed up with market facts and effective prioritization frameworks, and understanding what motivates your key stakeholders, you can reduce the stress and strain of prioritizing your roadmap and winning buy-in from your key stakeholders.

Join this webinar with Tom Evans, Principal Trainer and Consultant from 280 Group, and Jim Semick, Co-Founder and Chief Strategist at ProductPlan. Tom has helped start-ups through Fortune 500 companies create and launch winning products. Jim’s work on ProductPlan roadmap software has helped thousands of product teams build more effective product roadmaps with less effort. Together, they’ll present a prioritization process, discuss different frameworks to ease your pain on prioritizing your requirements, and provide techniques to win support for your proposal.

Your Panelists For This Webinar Are


Tom Evans

Principal Consultant & Trainer 280 Group


Jim Semick

Product Leader, Mentor, Founder, and Author