David Nash
280 Group
Consultant and Trainer

David Nash is a Principal Consultant/Trainer and Curriculum Developer at 280 Group and is a recognized expert in Product Management Leadership, Entrepreneurship, and Team Development. He has delivered generations of successful technology Products (Hardware, Software & SaaS, Systems) and Services, and is expert in B2B SaaS, Pricing, User Experience, and In-App User Engagement. 

David has repeatedly built PM best-practices and high-performing teams.  Rigorous about creating profitable, high-growth products that delight customers, he is a versatile, strategic and operational leader, in companies at all stages of growth, who has held leadership roles through Senior Vice President. David is also a recognized Community Builder, Coach, and Bar-Raiser and is the Founder of ProductCamp Portland, held annually since 2012. 

David has a Bachelor in Electrical Engineering from The State University of New York at Stony Brook, completed post-graduate work in Electrical Engineering and considerable business and executive development at Intel and ADP.
280 Group is the world’s leading Product Management training and consulting firm. We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™.


Part 2: Onboarding & Gamification

Building on the user engagement techniques from our last webinar, let’s dive deeper into two concepts: improving onboarding, and building a long-term customer loyalty. How can you ensure customers have an awesome experience from the very first interaction? Personalization will be key here. We’ll also discuss how to leverage gamification techniques that can help deepen user engagement and drive user retention. Armed with these strategies, you’ll facilitate an in-product journey that will get customers engaged quickly, and keep them coming back for more.


Employ Gamification techniques to motivate customers to enjoy your application experience and keep them coming back for more.

Think about onboarding beyond the first interaction, to transition the new user in their early usage from an experienced novice to a confident expert.

Identify the key challenges to Onboarding a new user to your application and how to overcome them.


This is Part 2 of our series on Digital Product Management and builds on Part 1, where we covered how to track, understand, and improve upon our customer’s use of our products. We also discussed how to connect usage to business outcomes, highlighted several to focus on, and provided a few examples of how improving product usability leads to improved business outcomes. 

Here in Part 2, we will dive a bit deeper and cover two vital phases of your user’s interaction with your product: 

  • User Onboarding which ensures they have an awesome experience from their first moment.  We will introduce the onboarding continuum (it’s not a single transaction!) and suggest some ways to personalize onboarding for your users, “at scale”. 
  • Gamification as a technique to drive User Retention and deepen user engagement. Gamification is not about playing games. It is about finding innovative ways to make your user experience engaging that bring users back for more. We will explain intrinsic/extrinsic motivators, contrast some advantages and disadvantages, and share some techniques and examples. 

Join David Nash for an exciting and informative webinar which will get you thinking about what it takes to facilitate an in-product journey that will delight your customers, and keep them coming back.


Roger Snyder is the Vice President of Marketing and a Principal Consultant and Trainer at 280 Group. He has worked in the field of Product Management for over 20 years, with experience in startups, growth companies, and various technology sectors. He specializes in improving product strategy development, implementing full product lifecycle processes, and roadmap development and evolution.  From his experience at startups through his time at Microsoft, Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone, to complete smartphones, to mobile cloud services and applications across iOS and Android.  
As a consultant and trainer, Roger has worked with companies in various industries, including consumer products, technology, SaaS, mobile, health insurance, and professional services. He has used his experience to help companies improve their full product lifecycle process, whole product considerations, competitive and market research processes, and roadmap development and evolution.
280 Group is the world’s leading Product Management training and consulting firm. We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™.

Roger Snyder
280 Group 

VP of Marketing

David Nash | 280 Group
Principal Consultant & Trainer 
and Curriculum Developer

© 2020  280 Group LLC. All rights reserved. 


Ready to watch this webinar?


Part 2: Onboarding & Gamification