Building on the user engagement techniques from our last webinar, let’s dive deeper into two concepts: improving onboarding, and building a long-term customer loyalty. How can you ensure customers have an awesome experience from the very first interaction? Personalization will be key here. We’ll also discuss how to leverage gamification techniques that can help deepen user engagement and drive user retention. Armed with these strategies, you’ll facilitate an in-product journey that will get customers engaged quickly, and keep them coming back for more.



This is Part 2 of our series on Digital Product Management and builds on Part 1, where we covered how to track, understand, and improve upon our customer’s use of our products. We also discussed how to connect usage to business outcomes, highlighted several to focus on, and provided a few examples of how improving product usability leads to improved business outcomes.

Join David Nash for an exciting and informative webinar which will get you thinking about what it takes to facilitate an in-product journey that will delight your customers, and keep them coming back.

Here in Part 2, we will dive a bit deeper and cover two vital phases of your user’s interaction with your product:

User Onboarding which ensures they have an awesome experience from their first moment. We will introduce the onboarding continuum (it’s not a single transaction!) and suggest some ways to personalize onboarding for your users, “at scale”. Gamification as a technique to drive User Retention and deepen user engagement. Gamification is not about playing games. It is about finding innovative ways to make your user experience engaging that bring users back for more. We will explain intrinsic/extrinsic motivators, contrast some advantages and disadvantages, and share some techniques and examples.

Your Panelists For This Webinar Are


David Nash

280 Group Consultant and Trainer


Roger Snyder

280 Group VP of Marketing