TACKLING DIGITAL PRODUCT MANAGEMENT

ABOUT THE PRESENTERS

David Nash
280 Group
Consultant and Trainer

David Nash is a Principal Consultant/Trainer and Curriculum Developer at 280 Group and is a recognized expert in Product Management Leadership, Entrepreneurship, and Team Development. He has delivered generations of successful technology Products (Hardware, Software & SaaS, Systems) and Services, and is expert in B2B SaaS, Pricing, User Experience, and In-App User Engagement. 

David has repeatedly built PM best-practices and high-performing teams.  Rigorous about creating profitable, high-growth products that delight customers, he is a versatile, strategic and operational leader, in companies at all stages of growth, who has held leadership roles through Senior Vice President. David is also a recognized Community Builder, Coach, and Bar-Raiser and is the Founder of ProductCamp Portland, held annually since 2012. 

David has a Bachelor in Electrical Engineering from The State University of New York at Stony Brook, completed post-graduate work in Electrical Engineering and considerable business and executive development at Intel and ADP.
280 Group is the world’s leading Product Management training and consulting firm. We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™.

TACKLING DIGITAL PRODUCT MANAGEMENT 

Following and Leading Your Users
Part 1: Optimizing Your User's In-Product User Journey

As Product Managers, you know that getting the product into the hands of users is not the end of the journey. Getting the customer to buy is great, but what happens after they open the “bright shiny new package?” While every Product Manager needs to keep an eye on their product once it’s in the market, for Digital Product Managers this can be a significant task – significantly challenging, and significantly rewarding.  In this webinar, you’ll learn how to track and understand just how your product is being used, in order to continue to innovate and bring the best value possible to your customers for long-run product success.

WATCH ON-DEMAND

How to identify your user's Moments of Truth delight and frustration as they happen.

Some elements of active User Onboarding and Gamification you can apply to your product.

The key elements of User Engagement and how you can instrument for these.

WHAT YOU WILL LEARN

 Most PMs recognize that successful products demand both a clear understanding of customer problems and, then, corresponding solutions that address these needs. This informs our product roadmap priorities and marketing efforts. That’s ‘table stakes’. Yet, paradoxically, when customers ‘buy in’ and adopt our product, we’re often ‘flying blind’ as to how our product is being used, as it’s being used. 

One of the key dimensions that distinguish Digital Product Management practice from a more traditional PM practice is that of tracking, understanding – and thoughtfully intervening when appropriate – as your users experience your product. This is, after all, where ‘the rubber hits the road’- where users will experience value, or frustration, as they endeavor to accomplish their tasks.
Join David Nash for an exciting and informative webinar which will get you thinking about what it takes to facilitate an in-product journey that will delight your customers, and keep them coming back.

WEBINAR DESCRIPTION

Roger Snyder is the Vice President of Marketing and a Principal Consultant and Trainer at 280 Group. He has worked in the field of Product Management for over 20 years, with experience in startups, growth companies, and various technology sectors. He specializes in improving product strategy development, implementing full product lifecycle processes, and roadmap development and evolution.  From his experience at startups through his time at Microsoft, Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone, to complete smartphones, to mobile cloud services and applications across iOS and Android.  
As a consultant and trainer, Roger has worked with companies in various industries, including consumer products, technology, SaaS, mobile, health insurance, and professional services. He has used his experience to help companies improve their full product lifecycle process, whole product considerations, competitive and market research processes, and roadmap development and evolution.
280 Group is the world’s leading Product Management training and consulting firm. We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™.

Roger Snyder
280 Group 

VP of Marketing

David Nash | 280 Group
Principal Consultant & Trainer 
and Curriculum Developer

© 2020  280 Group LLC. All rights reserved. 

UPCOMING WEBINAR FROM 280 GROUP

Ready to watch this webinar?

WATCH NOW

Following and Leading 
Your Users
Part 1: Optimizing Your User's In-Product User Journey