TACKLING DIGITAL PRODUCT MANAGEMENT

As Product Managers, you know that getting the product into the hands of users is not the end of the journey. Getting the customer to buy is great, but what happens after they open the “bright shiny new package?” While every Product Manager needs to keep an eye on their product once it’s in the market, for Digital Product Managers this can be a significant task – significantly challenging, and significantly rewarding. In this webinar, you’ll learn how to track and understand just how your product is being used, in order to continue to innovate and bring the best value possible to your customers for long-run product success.

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WEBINAR DESCRIPTION

Most PMs recognize that successful products demand both a clear understanding of customer problems and, then, corresponding solutions that address these needs. This informs our product roadmap priorities and marketing efforts. That’s ‘table stakes’. Yet, paradoxically, when customers ‘buy in’ and adopt our product, we’re often ‘flying blind’ as to how our product is being used, as it’s being used.

One of the key dimensions that distinguish Digital Product Management practice from a more traditional PM practice is that of tracking, understanding – and thoughtfully intervening when appropriate – as your users experience your product. This is, after all, where ‘the rubber hits the road’- where users will experience value, or frustration, as they endeavor to accomplish their tasks. Join David Nash for an exciting and informative webinar which will get you thinking about what it takes to facilitate an in-product journey that will delight your customers, and keep them coming back.

Your Panelists For This Webinar Are

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David Nash

280 Group Consultant and Trainer

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Roger Snyder

280 Group VP of Marketing