Cultivating a Strategic Product Team
Part 1: The Power of a One-Pager

ABOUT THE PRESENTERS

Ken Feehan
280 Group
Principal Consultant and Trainer

Ken Feehan is a Principal Consultant and Trainer for 280 Group. He has 20+ years of Product Management and Product Marketing experience at top companies like Apple, Intuit, and Dolby. He has run cradle-to-grave lifecycle management at hardware companies, felt the pressure of product launch at start-ups, performed forecasting and Product Management for Dolby as it went public, and performed as the Product Owner in fast-moving Agile teams.

Cultivating a Strategic Product Team
Part 1: The Power of a One-Pager

Too many Product Managers are stuck being tactical—working long hours and putting out fires. We’ve put together a two-part webinar series to help PM leaders give their teams more time to be strategic. In Part 1, we’ll explain how to leverage the simple, yet powerful, Product One-Pager. Download our free template after the webinar to help your Product Managers increase alignment across the organization and reduce firefighting time as a result.

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How to raise your team's visibility as Strategic Product Managers at your company

How to use the One-Pager to increase each product's strategic alignment and autonomy

Key elements to include in your Product One-Pager

WHAT YOU WILL LEARN

In  this two-part webinar series, we’ll show PM leaders how to increase the alignment and autonomy of the product teams they work with, freeing up more time to do strategic product work. In Part 1, we’ll introduce the power of the Product One-Pager, which succinctly establishes a product’s goals and the boundaries the product team can operate within to achieve these goals. In Part 2, we’ll explain how to more effectively make decisions about product goals, and increase organizational and executive alignment using a Product Review Board process.

Here in Part 1, you’ll learn how the bare minimum amount of process and documentation (it’s one page, after all) can help thoughtful Product Managers communicate more clearly, align their product to company goals, and utilize a secret tool to help them “manage up .” This customizable template will focus the development, marketing, and sales efforts around a few key messages and help your PMs be more strategic. Sharing and leveraging this resource with your PM team will increase alignment across departments and answer many questions, giving the PMs more time to focus on more strategic product work. It’s also a great tool to share quarterly “news-making” events across your organization.

 

WEBINAR DESCRIPTION

Rina is the CEO of 280 Group. She began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. Rina joined with a focus on bringing transformative change to organizations by arming product people with the right tools and skills to do great product management.

Rina Venovskaya
280 Group
CEO

© 2021  280 Group LLC. All rights reserved. 

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