Tackling Digital Product Management

ABOUT THE PRESENTERS

David Nash
Principal Consultant & Trainer
280 Group

David Nash is a Principal Consultant, Trainer and Curriculum Lead at 280 Group and is a recognized expert in Product Management, Product Marketing, Entrepreneurship, and Team Development. He has delivered generations of successful technology Products (Software & SaaS, Hardware, Systems) and Services, and is expert in B2B SaaS, Pricing, User Experience, and User Engagement. 

David has repeatedly built PM best-practices and high-performing teams.  Rigorous about creating profitable, high-growth products that delight customers, he has held leadership roles including Vice President and Sr. Vice President of Product management. David is also a recognized Community Builder, Coach, and Bar-Raiser and is the Founder of ProductCamp Portland, held annually since 2012.
 
David has a Bachelor in Electrical Engineering from The State University of New York at Stony Brook, and has also completed executive development programs at Intel and ADP.
280 Group is the world’s leading Product Management training and consulting firm. We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™.

Tackling Digital Product Management, Part 3

Part 3: Achieving Product-Led Growth

More than just a buzzword, Product-Led Growth (PLG) has become the sought-after model for driving product growth. Done successfully, it enables you to capture new customers while working to retain and monetize existing customers. But, how can Product Managers execute this strategy effectively? In this webinar, we’ll discuss how to approach PLG effectively, and the implications for your product. Attendees will also receive a worksheet they can use to assess their PLG maturity and how to improve it.

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August 20th, 2020
10AM PT | 1PM ET

What Product-Led Growth is and how it differs from traditional Sales and Marketing efforts

How to assess your PLG maturity and what steps you should take to improve it

Implications for your product, especially your user experience and on-boarding

WHAT YOU WILL LEARN

If you were to search for information on “Product-Led Growth,” you would find that it has become one of the hottest topics in Product Management and Product Marketing over the past couple of years. There is also some confusion around what it actually means, why it’s worthwhile, and how to get started. 

In short: Product-Led Growth (PLG) refers to a model that uses your product and your users as the primary mechanism to drive growth, both through acquiring new customers while retaining and monetizing your existing customers. While simple in concept, this is in stark contrast to the well-worn model of using Sales and Marketing teams and other programs for these efforts.   

To execute an effective PLG strategy, there are several considerations. Join David Nash and Susannah Axelrod for an informative and provocative conversation on this essential topic.

What You Will Learn: 

  • What Product-Led Growth is and how it differs from traditional Sales and Marketing efforts
  • Implications for your product, especially your user experience and onboarding
  • The role of the Digital Product Manager in facilitating PLG 
  • How to assess your PLG maturity and what steps you should take to improve it


WEBINAR DESCRIPTION

Susannah Axelrod has held Product Management and Strategy roles for more than 25 years. She started her career as a consultant working with tech companies and VCs in the thriving startup community in Israel. Susannah later held product marketing roles at Intel, launched a new product at Intuit and led product teams at Sage, Thomson Reuters, Verizon and open-source startups in the developer tools space.

Her focus is on helping B2B and enterprise software companies adopt modern product management practices and achieve product-market fit. She lives in Portland, OR with her husband, two teenagers and a very small dog. When she’s not working, she is usually found doing Pilates, singing with a local choir, or hiking around the great Pacific Northwest. Susannah holds a BA with honors from the University of Chicago and an MBA in Marketing and Entrepreneurial Management from the Wharton School at the University of Pennsylvania.

Susannah Axelrod
Principal Consultant & Trainer

280 Group

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WEBINAR FROM 280 GROUP

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Part 3: Achieving Product-Led Growth

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