Achieving Product-Led Growth
If you were to search for information on “Product-Led Growth,” you would find that it has become one of the hottest topics in Product Management and Product Marketing over the past couple of years. There is also some confusion around what it actually means, why it’s worthwhile, and how to get started.
In short: Product-Led Growth (PLG) refers to a model that uses your product and your users as the primary mechanism to drive growth, both through acquiring new customers while retaining and monetizing your existing customers. While simple in concept, this is in stark contrast to the well-worn model of using Sales and Marketing teams and other programs for these efforts.
To execute an effective PLG strategy, there are several considerations. Join David Nash and Susannah Axelrod for an informative and provocative conversation on this essential topic.
- What Product-Led Growth is and how it differs from traditional Sales and Marketing efforts
- Implications for your product, especially your user experience and onboarding
- The role of the Digital Product Manager in facilitating PLG
- How to assess your PLG maturity and what steps you should take to improve it