7 Reasons

Products Fail

A key component of why products fail is that management does not specifically define objectives or quantify what success looks like. If you don’t define success, you’re less likely to achieve it -- and you may not even be aware of how the product is failing. 


What You Will Learn

Anywhere from 65-90% of new products fail to meet their expectations in the marketplace. That means all of the painstaking effort, resources, time, and investment in those products is driving full speed to a dead end -- not to mention the lost opportunity of the products that might have been, had all that effort and expense been better deployed.  

The road to releasing new products doesn’t have to be so treacherous! Turns out that one of the seven key reasons for product failure is a failure to establish clear objectives and quantify just what success looks like. How can you reach your destination if you don’t know where you’re going and can’t read the signposts that signal you’ve taken a wrong turn? To make matters worse, the bad habits we pick up along the way can cause us to swerve out of the fast lane. This is starting to sound dangerous! 

During this webinar, we’ll demonstrate how to steer toward a clear destination and stay on the road to innovative new product introductions with speed and efficiency.   

Key takeaways:
  • A strategic approach for determining new product opportunities.
  • What practices create less-than-successful products in the marketplace.
  • How to avoid practices that lead to product failures. 


About the Presenters


Ken Kranseler

Principal Trainer and Consultant, 280 Group

Ken is an instructor for the Product Management certificate program at the University of Washington. He was a Principal Product Manager at Amazon, where he drove product strategy for the Kindle ecosystem – hardware, software and services – to enhance student learning in higher education markets. Prior to Amazon, Ken drove product strategy at a number of Seattle area startups, including INRIX, which went from a 15-person startup to a 300+ person pre-IPO growth company that leverages big data analytics to reduce the individual, economic and environmental toll of traffic.


Jake Yingling

Director of Client Services, 280 Group

Jake leads and manages the Client Services team that delivers training, optimization services, and consulting to its enterprise customers. Jake is a seasoned professional with over 15 years experience in product management, software development, and customer success. He is known for creating products and experiences that delight customers, maximize operational excellence, and deliver financial performance. Jake has spent time at companies including Capital One, E*TRADE, and Fiserv.