5 Tricks to Get Stakeholders On Board with Product

Strong product teams understand that stakeholder management is critical in serving their product needs. Fail to partner across organizational silos effectively, and you risk the opportunity to better create, market, sell, and deliver successful products.   


What You Will Learn

Lobbying can be defined as: “any attempt by individuals or private interest groups to influence the decisions of government.”  Lobbying, in some form, is inevitable in any political system and has become a powerful tool of influence. There are clear parallels between lobbying and the discipline of stakeholder management. As product professionals, we’re responsible for leading our stakeholders in order to create value together and achieve product success. During this webinar, we shared best practices you can implement now to lead stakeholders in advancing your products. 


Key takeaways:
  • How to build better relationships within your own team and across teams. 
  • Be strategic about whom you need to be connected with, and how to say no to your stakeholders.
  • Real-world tips to help you succeed in aligning stakeholders, engaging them in the right way, and securing their support for important product decisions. 

About the Presenters


Jake Yingling

Director of Client Services, 280 Group

Jake Yingling is the Director of Client Services at 280 Group. In that role, he leads and manages the Client Services team that delivers training, optimization services, and consulting to its enterprise customers. Jake is a seasoned professional with 15+ years of experience in product management, software development, and customer success. He is known for creating products and experiences that delight customers, maximize operational excellence, and deliver financial performance. Jake brings his experience from top companies such as Capital One, E*TRADE, and Fiserv.


Rina Alexin

CEO, 280 Group

Rina began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. She then joined MetLife’s Global Leadership Development Program, focusing on employee recognition programs and removing roadblocks to support intrapreneurship in the Latin America Office of Innovation. She received a Bachelor of Arts with honors in Economics and European Studies from Amherst College, and a Master of Business Administration from Harvard Business School.