Voice of the Customer: The Complete Guide

As a Product Manager, you know how important it is to understand the “why” behind customers' feedback. An effective Voice of the Customer (VoC) strategy will help to identify what customers need, want, and what their pain points are. We have created this guide to assist you in achieving greater success with your VoC activities. Use this guide to direct your efforts as you work to develop your VoC strategy so you can better understand your customers.

CONTENT DOWNLOAD

KEY STATISTICS

49%
About half of companies do not use a consistent Product Management process
21%
One in five products being delivered fail to meet customer needs
45%
Indicated that the skill levels of Product Managers at their company varied greatly
70%
In companies doing Agile, the majority of Product Managers are Product Owners