Voice of the Customer: The Complete Guide
As a Product Manager, you know how important it is to understand the “why” behind customers' feedback. An effective Voice of the Customer (VoC) strategy will help to identify what customers need, want, and what their pain points are. We have created this guide to assist you in achieving greater success with your VoC activities. Use this guide to direct your efforts as you work to develop your VoC strategy so you can better understand your customers.