The Product Persona Pack

for Product Managers

Identify your ideal customer and build products that they'll love.


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The Product Persona Pack

Unearth Deeper Customer Insights and Ignite Your Product Strategy.

In the ever-evolving world of product management, the journey to excellence begins with a deep connection to your users. The Product Persona Pack is your compass for delving into the profound intricacies of your audience, propelling your product strategy to new heights of understanding and innovation.

We've handpicked 3 powerful 'Plays' from the 280 Group Playbook, specifically designed to empower you to craft products that not only meet but exceed your customers' deepest desires. With the Product Persona Pack, elevate your aspirations, reignite your passion for product leadership, and embark on a journey to unparalleled success.



Learn how to bring target markets to life, keep the customer at the center, and understand their everyday activities, attitudes, behaviors, frustrations, and motivations.


Empathy Interviews

By conducting empathy interviews, product managers gain valuable insights into their users’ motivations, goals, and challenges, which informs product development and ensures the product meets the needs of its target audience.


Affinity Mapping

Affinity mapping is a technique used to organize a large number of information into meaningful categories. It is a visual and collaborative process that allows teams to gain a better understanding of complex information and generate insights.

Unleash the Power of Customer-Centric Product Management

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The Templates

This Playbook Pack consists of three templates. Our templates are designed to inspire and help you, or your direct reports, to accomplish the outcomes required for your business.

Page 1 provides an overview and description of the template. Instructions, and examples on page 2, and a fully interactive form on page three, that you can use to share with colleagues or directors.

Intro Pages18

280 Group Product Blueprint

A modern, unique, and versatile representation of the best practice process for product managers. Wherever you are in the Playbook, we have a template for that.


Do the Work

Each template contains a completely fillable and interactive last page. you can fill this out on a computer/digitally, save and send to your manager. print and bring to a meeting.

What are you waiting for?


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