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Product-Led Growth
Maturity Assessment
Assessment

Product-Led Growth (PLG) is a quickly-developing set of best practices wherein your Product–rather than your Marketing and Sales programs–becomes your primary growth driver. 

Product-Led companies perform better according to OpenView Partners, a Boston-based Venture Capital firm. They are an expert on the topic, and have an index of PLG-led SaaS companies that shows super performance versus their Public SaaS index companies in multiple dimensions, including Revenue, Revenue Growth. These companies were also able to invest a higher percentage of Revenue in R&D vs Sales & Marketing.

Becoming Product-Led requires an honest assessment of how to master transitions to this new growth model. Use this tool to help you benchmark your PLG maturity and readiness.


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Mark Fraiser

Marketing Director at Company

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Susan Bone

Advertising Director at Agency

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James Cohen

Sales Manager at Brand

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DOWNLOAD THIS ASSESSMENT TO: 

  • Distinguish the 4 major categories of benchmarking and get a concise checklist of practices for each
  • Map out your current customer journey, intended or unintended
  • Identify gaps and areas for improvement and prioritize those that can give you the greatest impact the quickest
  • Align your organization to mobilize

Distinguish the 4 major categories of benchmarking and get a concise checklist of practices for each

Map out your current customer journey, intended or unintended

Identify gaps and areas for improvement and prioritize those that can give you the greatest impact the quickest

Align your organization to mobilize

Product-Led Growth Maturity Assessment

Product-Led Growth (PLG) is a quickly-developing set of best practices wherein your Product–rather than your Marketing and Sales programs–becomes your primary growth driver.

This transition requires a very different orientation than the traditionally linear process of converting prospects into customers via the Marketing and Sales funnel and it may not be easy for some. 

This assessment will help you benchmark your PLG maturity and readiness.