Product-Led Growth Maturity Assessment

Product-Led Growth (PLG) is a quickly-developing set of best practices wherein your Product–rather than your Marketing and Sales programs–becomes your primary growth driver.

Product-Led companies perform better according to OpenView Partners, a Boston-based Venture Capital firm. They are an expert on the topic, and have an index of PLG-led SaaS companies that shows super performance versus their Public SaaS index companies in multiple dimensions, including Revenue, Revenue Growth. These companies were also able to invest a higher percentage of Revenue in R&D vs Sales & Marketing.

Becoming Product-Led requires an honest assessment of how to master transitions to this new growth model. Use this tool to help you benchmark your PLG maturity and readiness.

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KEY STATISTICS

49%
About half of companies do not use a consistent Product Management process
21%
One in five products being delivered fail to meet customer needs
45%
Indicated that the skill levels of Product Managers at their company varied greatly
70%
In companies doing Agile, the majority of Product Managers are Product Owners