Product-Led companies perform better according to OpenView Partners, a Boston-based Venture Capital firm. They are an expert on the topic, and have an index of PLG-led SaaS companies that shows super performance versus their Public SaaS index companies in multiple dimensions, including Revenue, Revenue Growth. These companies were also able to invest a higher percentage of Revenue in R&D vs Sales & Marketing.
Becoming Product-Led requires an honest assessment of how to master transitions to this new growth model. Use this tool to help you benchmark your PLG maturity and readiness.