The Go-To-Market Pack

for Product Managers

Develop an Effective Plan, Synchronize Stakeholders, and Launch Amazing Products.


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Launch Products with Confidence

Successful product launches hinge on having tightly synchronized teams and yet, product leaders often struggle to get product teams and stakeholders aligned.  In the Go-to-Market Pack, we provide 3 free plays from the 280 Group Playbook that facilitate stakeholder alignment, effective customer feedback through beta testing, and the development of a successful product launch plan. 

The templates in the Go-to-Market Pack are taken from the 280 Group Playbook, which includes over twenty 'plays' that provide proven techniques and templates to help product managers excel.  Use these free tools to elevate your go-to-market plans and increase confidence in your product launch throughout your organization



Communication is Key

Effective product launches require effective communication.  Go-to-Market should start early with strong communication and alignment with stakeholders, followed by the use of beta testing to gather valuable feedback.  Lastly, the Go-to-Market Pack guides product managers on the most important points needing communication to empower stakeholders and to have a successful product launch.


Stakeholder Alignment

The ability to influence without authority, to motivate both peers and executives, can be tricky. Get started by learning the lay-of-the-land with our tool.


Beta Goals & Success Metrics

Betas are opportunities to gather feedback, make data-driven decisions, and improve the product based on user input.


Go-to-Market Enablement

A well-communicated launch that begins with a simple and short read-out helps product managers build momentum, generate excitement, and achieve buy-in from key stakeholders.

Be Confident In Your Go-To-Market

Develop an Effective Plan, Synchronize Stakeholders, and Launch Amazing Products.


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The Templates

This Playbook Pack consists of three templates. Our templates are designed to inspire and help you, or your direct reports, to accomplish the outcomes required for your business.

Page 1 provides an overview and description of the template. Instructions, and examples on page 2, and a fully interactive form on page three, that you can use to share with colleagues or directors.

Intro Pages18

280 Group Product Blueprint

A modern, unique, and versatile representation of the best practice process for product managers. Wherever you are in the Playbook, we have a template for that.


Do the Work

Each template contains a completely fillable and interactive last page. you can fill this out on a computer/digitally, save and send to your manager. print and bring to a meeting.

What are you waiting for?


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