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THIS SET OF TOOLS WILL HELP YOU

Earned Influence 
and Authority
Tools for Product Managers

Product Managers and Product Marketing Managers have no formal authority – only influence. But how do you get to an agreement with no implicit authority? We’ve created a set of actionable tools that will help you work across the organization to achieve agreement with key stakeholders and reach approval on deliverables that drive decision-making and marketplace success. A Product Manager’s growth starts with self-management, then leans into understanding others in order to manage others, and finally using your passion, drive, and influence to lead others. Learn to engage and build trust to be highly effective and build the products that matter.

  • Identify the stakeholders you need to work with you realize your Product Vision

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Mark Fraiser

Marketing Director at Company

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Susan Bone

Advertising Director at Agency

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James Cohen

Sales Manager at Brand

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  • Put into practice six influence techniques to be a more persuasive PM
  • Learn how to turn a "Yes" into a "No"
  • Work with these stakeholders to help them with their goals AND build your product

THIS SET OF TOOLS WILL HELP YOU

  • Identify the stakeholders you need to work with to realize your Product Vision
  • Work with those stakeholders, help them with their goals, AND build your product
  • Put into practice six influence techniques to be a more persuasive PM
  • Learn how to improve your writing skills
  • Learn how to turn a "Yes" into a "No"
  • Learn how to improve your writing skills