Earned Influence and Authority

Product Managers and Product Marketing Managers have no formal authority – only influence. But how do you get to an agreement with no implicit authority? We’ve created a set of actionable tools that will help you work across the organization to achieve agreement with key stakeholders and reach approval on deliverables that drive decision-making and marketplace success. A Product Manager’s growth starts with self-management, then leans into understanding others in order to manage others, and finally using your passion, drive, and influence to lead others. Learn to engage and build trust to be highly effective and build the products that matter.

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KEY STATISTICS

49%
About half of companies do not use a consistent Product Management process
21%
One in five products being delivered fail to meet customer needs
45%
Indicated that the skill levels of Product Managers at their company varied greatly
70%
In companies doing Agile, the majority of Product Managers are Product Owners