Diagnosis Product Management: Reaching Peak Performance


Roger Snyder
VP of Marketing
280 Group

Roger Snyder is the Vice President of Marketing and a Principal Consultant and Trainer at 280 Group. He has worked in the field of Product Management for over 20 years, with experience in startups, growth companies, and various technology sectors. He specializes in improving product strategy development, implementing full product lifecycle processes, and roadmap development and evolution. From his experience at startups through his time at Microsoft, Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone, to complete smartphones, to mobile cloud services and applications across iOS and Android. 

As a consultant and trainer, Roger has worked with companies in various industries, including consumer products, technology, SaaS, mobile, health insurance, and professional services. He has used his experience to help companies improve their full product lifecycle process, whole product considerations, competitive and market research processes, and roadmap development and evolution.

Diagnosis Product Management: Reaching Peak Performance

Want to strengthen your Product Management team to be more effective?
We'll show you how to evaluate your team and measure how important each team characteristic is to your business. Then, once you have a better idea of what’s ailing your team, you can look into ways to improve it. How can you diagnose the issues? Get a first look at a newly curated Product Management Health Checklist and what it can do to make your team as effective as possible.


The four categories of Product Management team excellence and how to evaluate your team's health in each of those categories.

The typical symptoms of a Product Management team that is struggling.

What actions you can take to help improve your team's performance.


Is your Product Management team working well? 
Does it deliver excellent products that satisfy customer needs and wants? 
Does it deliver these products based on a well-thought through product strategy and business case? 

These are questions that can be both easy and hard to answer. If you’ve established clear success metrics for how your team operates, then the answers may be just one click away. If you haven’t, it can be very difficult to know whether your team is struggling to make progress, operating with peak efficiency, or is somewhere in-between. You would only be able to evaluate your team based on a gut feel and the attitudes of your team members on a weekly basis. 

In this Product Management Leadership webinar, we’ll examine how to evaluate the effectiveness of your Product Management team. We’ll look at a checklist that will help you use a proven methodology to examine your organization and give it a “check-up.” Based on this check-up, you’ll be able to consider your options on how to not only improve but transform your team.

What You Will Learn

  • The typical symptoms of a Product Management team that is struggling 
  • The four categories of Product Management team excellence and how to evaluate your team’s health in each of those categories 
  • What actions you can take to help improve your team’s performance


Rina Vernovskaya is the CEO of 280 Group. She began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. She then joined MetLife’s Global Leadership Development Program, focusing on employee recognition programs and removing roadblocks to support intrapreneurship in the Latin America Office of Innovation. 

Rina joined 280 Group with a focus on bringing transformative change to organizations by arming product people with the right tools and skills to do great product management. Her job running the company at the 280 Group is made easy with an amazing team aligned on continuous learning and development and determined to go above and beyond to always delight their clients.

Rina Vernovskaya
280 Group

© 2020  280 Group LLC. All rights reserved. 


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