Customer Site Visit Canvas

Your site visits are crucial to understanding who your customers are. Each session allows you to acquire another piece of the puzzle that makes up the “whole story” of your customers. Yet, we often forget to record the information we discover. The single puzzle piece may not seem important at the time—but adding information from many accumulated visits together can give tremendous insight into your market.

This canvas template will help you to quickly capture the most important information so you can identify the insights that matter most.

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KEY STATISTICS

49%
About half of companies do not use a consistent Product Management process
21%
One in five products being delivered fail to meet customer needs
45%
Indicated that the skill levels of Product Managers at their company varied greatly
70%
In companies doing Agile, the majority of Product Managers are Product Owners