Customer Journey Mapping

Our goal as Product Managers and Product Marketing Managers is to ensure we build the right product for our customers: it meets their needs, satisfies their wants, and keeps them coming back for more. Utilizing a customer journey map is a powerful way to reach that goal more easily. To get you started, we’ve developed a simple Customer Journey Mapping Template that is flexible and can be used in many different situations. Here, you can start making changes that will dramatically change the way you understand your customer’s needs, so you can build the right product, and promote it more effectively.


This Template Will Help You:

Get a jump start on your next Customer Journey Map
Capture all the elements that you need to create an effective Customer Journey Map
Incorporate different Personas’ points of view to make sure are all stakeholders needs are considered
Have a single place to store all your team’s learnings